Last month, I talked about Chipotle's new YouTube ad campaign, which features a cover of Coldplay's "The Scientist" by Willie Nelson, to demonstrate how the company's production processes have begun to move the food industry "back to the start," including local and free-grazing, antibiotic-free methods. This morning, the New York Times published a story on the same thing; a month later. Here's the more professional take -- still an interesting read, even if it took them weeks longer to discover and dissect the campaign as it took me.
No comments:
Post a Comment